About the Project
Art-in-Line, an app designed to simplify booking curated art and museum tours. This project aimed to eliminate the hassle of standing in lines and navigating complex group bookings, offering users a seamless digital experience. By focusing on user research and human-centric design principles, C3 identified critical pain points such as limited online booking options, unclear tour details, and challenges with group reservations. The result was an intuitive, accessible, and highly functional application tailored to meet the unique needs of art enthusiasts and group organizers alike.
C3's approach blended empathy-driven insights with robust design methodologies. From initial user interviews and paper wireframes to iterative usability testing and high-fidelity prototypes, the team ensured the final product was efficient, inclusive, and delightful to use. The success of Art-in-Line lies in its thoughtful navigation system, streamlined bulk booking features, and accessibility considerations, which elevated the user experience.
Services Offered
UX & UI Design
Visual Identity
Visual Mockups
GTM Strategy
3-Month Sprint Delivery
1.
Laying the Groundwork with User Personas and Sketches Sets the Foundation for Design Success
2.
Iterating, Testing, and Improving Through Low-Fidelity Prototypes Enhances Usability
3.
Structuring Success by Designing Clear Information Flow and Adding Visual Details
4.
Bringing the App to Life with Polished Designs That Prioritise Inclusivity
Word from our Client
Working with C3 on the Art-in-Line app was a game-changer for us. Their thoughtful approach to understanding our users' needs and translating them into an intuitive, beautifully designed product exceeded our expectations. The app's seamless functionality and user-centric features have received grate reviews from both our team and our audience. C3's expertise, dedication, and collaborative spirit made them an invaluable partner throughout this journey.
Charan Kumar
Product Manager, Art-in-Line
We began by diving into the needs and challenges of our target users, represented by personas like Neelam Das. Early-stage sketches and wireframes provided a blueprint for solutions, ensuring the design addressed real-world problems and set the stage for user-centric innovation.
By transforming sketches into low-fidelity prototypes, we brought initial concepts to life. Through usability testing, we uncovered friction points, such as booking confusion, and implemented iterative improvements to streamline the experience, demonstrating the power of refining based on feedback.
A well-planned information architecture guided users effortlessly through the app. Detailed mockups built on this structure, introducing intuitive design elements like grouped bookings and comprehensive tour details, to address user needs and enhance functionality.
High-fidelity prototypes combined sleek visuals with seamless interactions, transforming the app into a fully realised product. Accessibility features like screen-reader-friendly alt-text and clear navigation icons ensured the design was welcoming and usable for all.